![]() Just because “Mario” is adapted from one of the most popular video games doesn’t mean the film was preordained for blockbuster status. “The film is based on incredible IP, which is beloved by people of different generations,” says Veronika Kwan Vandenberg, president of distribution for Universal Pictures International. Thanks to a heaping dose of nostalgia and positive word-of-mouth (reviews… not so much), “Mario” turned into a four-quadrant blockbuster - resonating with males and females, young and old, who grew up with Mario, Luigi and other inhabitants of the fantastical Mushroom Kingdom. ![]() The PG film, which cost Universal, Illumination and Nintendo roughly $100 million to bring to the big screen, thrived as the de facto choice among family crowds, who have been starved of compelling theatrical offerings since last December’s release, “Puss in Boots: The Last Wish.”īut the kid-friendly film also managed to expand its reach beyond parents with young ones.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |